Industry veteran to lead worldwide sales team, further driving product adoption 

CINCINNATI, OHIO, February 18, 2020 -- Talmetrix, a leading employee feedback and people analytics company, today announced that Crystal B. Washington Booth has joined the company in a newly created position, chief business development officer. With recent growth and expanded service offerings, Talmetrix is aligning business development under a leader with a proven record of establishing strategic business alliances. Washington Booth brings over 20 years of experience in human resources, corporate communications, business development and investor relations. She joins Talmetrix from Scripps Networks Interactive where she was most recently senior vice president of external relations.


“At Talmetrix, we develop solutions to identify, predict and improve factors that impact employee performance, retention and engagement,” explains Chris Powell, Talmetrix CEO. “Our clients are human resource practitioners and executives. And in order to best serve our clients, we knew we needed to find someone that was well versed within human resources and organizational effectiveness. Having someone with first-hand experience, that clearly understands our clients’ biggest challenges is key to driving success. We are thrilled to have Crystal as a part of the Talmetrix team.” 

Washington Booth has broad industry experiences in banking, media and not-for-profit organizations. She will be a trusted advisor to Talmetrix clients because she has a deep understanding of business drivers, organizational imperatives and challenges. She explains, “I’ve purchased engagement and performance solutions in my previous roles. When evaluating options, I would hear all the buzzwords. I would see all the bells and whistles. But, in the end, I often didn’t know how to get the best results out of the product.”


At Talmetrix, Washington Booth has the opportunity to offer solutions with not just analytics, but advisory services that will help organizations evolve to sustain exceptional performance and results. Washington Booth states, “Talmetrix is a hidden gem! There are no cookie-cutter approaches here. Instead, we use a needs-based approach to determine appropriate solutions and then offer advisory and support resources every step of the way.”


Talmetrix is debuting a new solution offering that helps organizations go beyond just measuring pride, willingness to refer and job satisfaction, but also includes the factors that are proven predictors of both performance and retention. Washington Booth’s goal for her first year is to help 100 clients increase their business and organizational performance. “In our hyper-competitive marketplace, increasing employee performance is the most impactful way to move the needle in a positive direction.”


About Talmetrix

Talmetrix is an employee feedback and people analytics firm focusing on providing technology solutions that help organizations better retain talent, drive employee engagement and performance and improve their employer brand. Headquartered in Cincinnati, OH, Talmetrix was founded as BlackbookHR in 2008. The company services clients across the U.S., as well as global markets. For more information visit talmetrix.com.




If you would like more information on Talmetrix, please contact Jason Ruebel, chief operations officer at jason@talmetrix.com.

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