Privacy Policy

LAST UPDATED | May 1, 2017

Protecting your privacy is really important to us at Talmetrix, Inc. (“Talmetrix”). Accordingly, we are providing this Privacy Policy to explain our practices regarding the collection, use and disclosure of personally identifiable information (“PII”) that we receive when you use our website available at (the “Site”), our web-based applications at (the “App”) or our services available via the Site and App (collectively, the “Services”), whether you are a Survey Respondent (defined below) or a Talmetrix administrator (“Administrator”) (defined below).

This Privacy Policy does not apply to any third-party websites, services or applications, even if they are accessible through our Services. Any information that we collect is subject to the privacy policy in effect at the time that information, including your PII, is collected. We may, however, modify and revise this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we will notify you of those changes by posting them on the Services or by sending you an email or other notification, and we will indicate when those changes will become effective. Also, please note that, unless we define a term in this Privacy Policy, all capitalized words used in this Privacy Policy have the same meanings as in our Terms of Service. You can view our Privacy Policy here .


Our primary goals in collecting information are to provide and improve our Services, to administer your use of the Services (including your account on the Services (an “Account”), if you are an Account holder), and to enable you to enjoy and easily navigate our Services.

Information Collected Through Our Services:

  • If you visit our Site, you may choose to provide us with your first and last name, company name, email address and phone number in order to obtain information about our Services. We collect this information only for our marketing purposes and will not share this information with third parties.
  • If you respond to a survey administered via our Services you are a “Survey Respondent”, and we may collect PII about you in connection with such survey responses on behalf of the Talmetrix Customer (defined below), as described under the Section entitled “Survey Information”.
  • If you are an Administrator, we will collect PII about you that you provide to us in connection with your use of the Services.
  • When you use our App, we automatically collect information about the type of device you use, operating system type and version, to improve, personalize and enhance our Services.

Information Collected Using Cookies and other Web Technologies. Like many website owners, we use automated data collection tools such as Cookies and similar technologies to collect certain information, in order to, among other things, analyze trends, administer the website and App, track users’ movements around the website and App, and gather demographic information about our user base as a whole. “Cookies” are small text files that are placed on your hard drive by a Web server when you access our Services, whether you are a Survey Respondent or an Administrator. We may use both session Cookies and persistent Cookies to identify that you’ve logged in to the Services and to tell us how and when you interact with our Services. We may also use Cookies to monitor aggregate usage and web traffic routing on our Services and to customize and improve our Services. Unlike persistent Cookies, session Cookies are deleted when you log off from the Services and close your browser. Although most browsers automatically accept Cookies, you can change your browser options to stop automatically accepting Cookies or to prompt you before accepting Cookies. Please note, however, that if you don’t accept Cookies, you may not be able to access all portions or features of the Services. Some of our affiliates, third party marketing partners and third-party analytics and services providers that we engage may also place their own Cookies and similar technologies on your hard drive. Note that this Privacy Policy covers only our use of Cookies and does not include use of Cookies by such third parties.

Web Beacons” (also known as clear gifs) are tiny graphics with a unique identifier that may be included on our Services for several purposes, including to deliver or communicate with Cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike Cookies, which are stored on the user’s hard drive, Web Beacons are typically embedded invisibly on web pages (or in an e-mail).

APIs” or application programming interfaces are software components that enable our Services to communicate with third-party services. We may use APIs to enable our Services to communicate with and gather information from third-party services, such as single sign on (SSO) services, used by our users.

We may receive reports based on the use of Cookies, Web Beacons, APIs, and other similar technologies by third-party services providers that we engage, on an individual and aggregated basis.

Log Data. Our servers automatically record certain information about how users use our Services (we refer to this information as “Log Data”). Log Data may include information such as a user’s Internet Protocol (IP) address, browser type, operating system, the web page that a user was visiting before accessing our Services, the pages or features of our Services to which a user browsed and the time spent on those pages or features, search terms, the links on our Services that a user clicked on, comments and other communications conducted over our Services, information from other third party products and services that we enable users to connect to their Accounts and other statistics. We use this information to administer the Services, and we analyze (and may engage third parties to analyze) this information to improve and enhance the Services by expanding their features and functionality and tailoring them to our users’ needs and preferences. We may combine the Log Data with other information we collect about you. We do this to improve our Services or to improve marketing, analytics, or functionality. We may use a person’s IP address to fight spam, malware and identity theft. We also use the IP Address to generate aggregate, non-identifying information about how our Services are used. We may combine this automatically collected log information with other information we collect about you. We do this to improve services we offer you or to improve marketing, analytics, or Site functionality.

Location Information. We do not ask for, access or track any location based information from your device at any time while using our App or Services.

Survey Information. If you are Survey Respondent, we will collect your survey responses and Social Feedback responses and provide them to the Talmetrix Customer (defined below) (including its Administrators) all under the direction of the Talmetrix Customer, who is the data controller in the context of any information you provide in connection with a survey. The “Talmetrix Customer” is the Talmetrix corporate customer or client which is responsible for administering the survey. Unless we tell you otherwise via the Services before you respond to a particular survey, we will provide your survey response without directly identifying you to the applicable Talmetrix Customer; however, please be advised that, it is possible that the Talmetrix Customer may be able to determine your identity based on the information you include in your survey responses (by way of example, but not limitation, if you include PII or non-PII from which you may be identified in your comments or other written survey responses).

We will however, in some cases, associate a Survey Respondent’s PII with your survey responses and provide your PII combined with your responses to the applicable Talmetrix Customer; however said Talmetrix Customer will inform you of this before you respond to the survey. In such cases, if you don’t want your PII associated with your survey responses and provided to the Talmetrix Customer, then you should not respond to the survey in question.

The Talmetrix Customer may use and disclose your survey responses as they so choose, subject to the terms of their respective agreements with us. However, we (Talmetrix) will not disclose survey responses in a manner that could explicitly identify the survey respondent. We may also disclose survey responses as further described in the Section entitled “Information Shared with Third Parties”.


We use third-party analytics services, such as Google Analytics and Mixpanel, to collect and analyze the non-personally identifiable information described above. These analytics services use the visitor tracking technology we have described above, such as a Cookie, tracking pixel or other mechanism to collect, use, share and store our users’ data.

Specifically as to Google Analytics, you can find more details about how Google Analytics collects, uses and stores our users’ data by reviewing the Google privacy policy located at In addition, Google Analytics provides you with the ability to opt-out of its tracking services. Details of such opt-out are available at Opting-out of the Google Analytics services will affect only the collection and use of your data by Google Analytics, not by any other party.

Mixpanel’s privacy policy is located here. If you wish to opt out of Mixpanel’s automatic retention of data collected through the use of their cookies while you use our Services, click here.

Our marketing partners, or other analytics service providers, also use Cookies, Web Beacons, tags, and scripts, to analyze trends, and help us administer the Services, track users’ movements around the Services, and gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis.


We will not share any PII that we have collected from you, whether you are Survey Respondent or an Administrator, except as described below:

Information Shared with Our Services Providers. We may engage third party service providers to work with us to administer and provide the Services. These third-party services providers have access to your PII only for the purpose of performing services on our behalf. Third party service providers are contractually obligated not to share and/or use your PII outside of the scope of the agreement we have in place.

Non-PII Shared with Third Parties. We may share aggregated information and non-identifying information with third parties, including other users, to enhance the effectiveness of our Services and for industry research and analysis, demographic profiling, benchmarking, and other similar purposes. For example, we may share aggregated, non-identifying user or organizational information with other Talmetrix Customers to enable them to compare their organization’s metrics (e.g., survey response rates) with organizations of similar size and/or industry.

Information Shared with the Talmetrix Customer. As described above and in some cases where the Customer has communicated in advance to their Survey Respondents, we will associate Survey Respondent’s PII with their survey responses and provide this PII combined with the responses to the applicable Talmetrix Customer but we will inform Survey Respondents of this before they respond to the survey.

Information Shared with Third Parties Upon the Request of the Talmetrix Customer. For Survey Respondents, we will share their survey responses and PII associated with such responses with third parties upon the request of the applicable Talmetrix Customer. Transfers of such survey responses and PII associated therewith to subsequent third parties are covered by and pursuant to the service agreements between us and our Talmetrix Customers.

Information Disclosed in Connection with Business Transactions. Information that we collect from our users, including PII, is considered to be a business asset. As a result, if we go out of business or enter bankruptcy or if we are acquired as a result of a transaction such as a merger, acquisition or asset sale, your PII may be disclosed or transferred to the third-party acquirer in connection with the transaction.

Information Disclosed for Our Protection and the Protection of Others. In certain situations, Talmetrix may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate: (i) to respond to claims, legal process (including subpoenas); (ii) to protect our property, rights and safety and the property, rights and safety of a third party or the public in general; and (iii) to stop any activity that we consider illegal, unethical or legally actionable activity.


Upon request Talmetrix will provide you with information about whether we hold, or process on behalf of a third party, any of your personal information. To request this information please contact us at

Site Users. If your personal information changes, or if you no longer desire our Services, you may correct, update, amend, delete/remove, ask to have it removed from a testimonial on our Site or deactivate it by calling us at +1 513.399.6301 or by postal mail at 35 East 7th Street, Suite 710, Cincinnati, OH 45202. We will respond to your request within a reasonable timeframe.

We will retain your information for as long as your Account is active or as needed to provide you Services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Survey Respondents and Administrators. Talmetrix collects information under the direction of Talmetrix Customers, and has no direct relationship with the individuals whose personal data it processes. If you are either a Survey Respondent or an Administrator and would no longer like to be contacted by the applicable Talmetrix Customer, please contact the Talmetrix Customer directly. In addition, if you want to correct, amend, or delete inaccurate PII you have provided in connection with a survey or in connection with your Administrator Account, you should direct your query to the Talmetrix Customer. If we are requested by the Talmetrix Customer to remove data, we will respond within a reasonable timeframe.


We will retain your PII that we process on behalf of the applicable Talmetrix Customer for as long as needed to provide Services to our Talmetrix Customer. We will retain this PII as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, or you can call us at +1.513.399.6301.


We display personal testimonials of satisfied users and customers on our Site in addition to other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at


We take reasonable measures to protect the information that we collect from or about you (including your PII) from unauthorized access, use or disclosure. For example, we require the use of a secure server for the Site and Services. All PII supplied by you to us via the Services is transmitted via Secure Socket Layer (SSL) and the Site via a similarly secure technology. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.


Our Services may contain links to other websites and services. Any information that you provide on or to a third-party website or service is provided directly to the owner of the website or service and is subject to that party’s privacy policy. Our Privacy Policy does not apply to such websites or services, and we are not responsible for the content, privacy or security practices and policies of those websites or services. To protect your information we recommend that you carefully review the privacy policies of other websites and services that you access.


Our Services include Social Media Features, such as the Facebook Like button, and Widgets, such as the Share This button or interactive mini-programs that run on our Services. These features may collect your Internet protocol address, which page you are visiting on our Site, and may set a Cookie to enable the feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy statement of the company providing such features.


If you’re located outside the United States and choose to provide your PII to us, we may transfer your PII to the United States and process it there.


Our Services are not directed to children under 13, and we do not knowingly collect PII from children under 13. If we learn that we have collected PII of a child under 13, we will take steps to delete such information from our files as soon as possible.

The use of PII collected through our Services shall be limited to the purpose of providing the service for which the Talmetrix Customer has engaged Talmetrix, Inc.


Talmetrix complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States, respectively. Talmetrix has certified to the Department of Commerce that it adheres to the Privacy Shield Principles.  If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.  To learn more about the Privacy Shield program, and to view our certification, please visit

Talmetrix has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. To view Talmetrix’s current self-certification, please visit

Talmetrix is responsible for the processing of personal data it receives from the EU and Switzerland, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. Talmetrix complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions. Talmetrix remains liable in accordance with the Privacy Shield Principles if third-party agents that we engage to process such personal data on our behalf do so in a manner inconsistent with the Privacy Shield Principles, unless we prove that we are not responsible for the event giving rise to the damage.

With respect to personal data received or transferred pursuant to the Privacy Shield Framework, Talmetrix is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Talmetrix may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In compliance with the EU-US  and Swiss-US Privacy Shield Principles, Talmetrix commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss individuals with inquiries or complaints regarding this privacy policy should first contact us at If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider ICDR/AAA (free of charge) at

Under certain conditions, more fully described on the Privacy Shield website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.


Please contact us at if you have any questions about our Privacy Policy.

Talmetrix, Inc.
35 East 7th Street, Suite 710
Cincinnati, OH 45202