Here at Talmetrix, we know that best human capital management experts are also experts in sales and marketing.

We know this because we work with senior-level HR professionals all over the world who understand that marking is more than just promoting a message and selling products or services. Great marketing and effective employee communications match what you say — and how you say it — to a greater truth about the product, the industry, the employee and the customer.

Sales and recruiting are more than just the exchange of a commodity for money, as well. It’s about solving a problem in the short-term and the long-term.

You may work in human resources but know very little about sales and marketing. Where do you start?

Well, we like these books. Click on the covers to learn more!

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Contagious: Why Things Catch On – by Jonah Berger 

What makes things popular? Did you say advertising?  Think again. People don’t pay attention to ads anymore — they listen to their peers, their friends and their co-workers. Wouldn’t it be great to know what would make your organization’s culture become a viral phenomenon?  Read this book for 6 principles to make things contagious — from consumer products to workplace rumors and YouTube videos.

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Leaders Eat Last: Why Some Teams Pull Together and Others Don’t – by Simon Sinek

From the man behind Start With Why, Simon Sinek is back to reveal the next step in creating happier, healthier and more productive organizations. Short story: companies that create a culture of trust and cooperation far outperform their peers. And an added bonus: employees love working for these companies.

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#GIRLBOSS – by Sophia Amoruso 

Love. This. Yes, our founder has a crush on her; however, this book is an incredible account of transformation and the way to the top. The first thing Sophia Amoruso sold online was a stolen book. By age 22, she had resigned herself to a job for the health insurance, and it was there she decided to start selling vintage clothes on eBay. Just eight years later, she is the founder, CEO and creative director of Nasty Girl, a $100 million dollar fashion retailer with more than 350 employees.

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Rework  – by Jason Fried and David Heinemeier Hansson

Simply one of our favorites. The back of the book says: ASAP IS POISON, MEETINGS ARE TOXIC, PLANNING IS GUESSING and PICK A FIGHT. Need we say more?

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The Hard Thing About Hard Things – by Ben Horowitz 

Yes, we are telling our HR friends to read a book written by a Venture Capitalist. While the world will have you believe that starting a business is fun, very few people talk about how hard it is to run one. Horowitz sheds light on some of the problems that we deal with every day from firing friends to losing to competition. And he does it all with a witty, rap music-infused banter that you’ll love. We sure did.

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Smart People Should Build Things – by Andrew Yang 

Ok, Andrew is a friend of ours. But this is an important book that has practical application in the HR world. In the book, Andrew offers a solution to our economic and social woes: smart people should be building stuff. If you know us, you have probably heard us talk about the impending Gig Economy. This book offers observations about the flow of talent and explanations of why current trends are driving economic distress. Read it.

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Dad is Fat – by Jim Gaffigan

Ok, it has nothing to do with marketing or sales or HR. But it’s the funniest book on the shelves right now. And you might need a break from all the business garbage that your work life throws at you. Make yourself a cocktail and enjoy.

 

Last but absolutely not least : QR Codes Kill Kittens – by Scott Stratten

Are you sick and tired of hearing all of the things you’re supposed to be doing? Although the book title will make Laurie Ruettimann cringe, the content is all about helping you know what NOT to do. We love this book. And we think QR codes are stupid.

Did we miss anything that’s on your list?  If so, we’d love to know what you think we should read.

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